Génération Z

Marketing et génération Z

Revues Académiques

  • GENTINA E., and TANG, T. L. P. (2018). Does Adolescent Popularity Mediate Relationships between Both Theory of Mind and Love of Money and Consumer Ethics? Applied Psychology: An International Review 
  • GENTINA E., HUARNG, K. H.  and SAKASHITA M. (2018). A social comparison theory approach to mothers’ and daughters’ clothing co-consumption behaviors: A cross-cultural study in France and JapanJournal of Business Research, in press
  • GENTINA E., HOGG MK and SAKASHITA M. (2017). Identity (Re)construction through Sharing: A Study of Mother and Teenage Daughter Dyads in France and Japan. Journal of Retailing and Consumer Services, 37, 67-77.
  • GENTINA E., KILIC D. and DANCOINE PF. (2017). Distinctive role of opinion leaders in the social networks of school adolescents: An investigation of e-cigarette Use. Public Health, Mar, 144, 109-116.
  • GENTINA E., SHRUM LJ et LOWREY TM (2016). Coping with Loneliness through Materialism: Strategies Matter for Adolescent Development of Unethical Behaviors, Journal of Business Ethics. (Liste Financial Times). Doi: 0.1007/s10551-016-3329-x
  • ROSE GM., BAKIR, A et GENTINA, E. (2016) Money meanings among French and American adolescents, Journal of Consumer Marketing 33 (5), 364 – 375
  • GENTINA E., SHRUM LJ et LOWREY TM (2016). Teen attitudes toward luxury fashion brands from a social identity perspective: A cross-cultural study of French and U.S. teenagers, Journal of Business Research, 69 (2), 5785-5792.
  • GENTINA E., SHRUM LJ., LOWREY TM, ROSE GM et VITELL S. (2016). An integrative model of the influence of parental and peer support on consumer ethical beliefs: The mediating role of self-esteem, power, and materialism, Journal of Business Ethics. Doi: DOI 10.1007/s10551-016-3137-3
  • GENTINA E., TANG TLP et QINXUAN G. (2016). Do parents and peers influence adolescents' monetary intelligence and consumer ethics? French and Chinese adolescents and behavioral economics, Journal of Business Ethics. Doi: DOI 10.1007/s10551-016-3206-7
  • GENTINA E., TANG TLP et QINXUAN G. (2015). Does bad company corrupt good morals? Social bonding and academic cheating among French and Chinese teens, Journal of Business Ethics. Doi: 10.1007/s10551-015-2939-z
  • GENTINA E., ROSE GM et VITELL S. (2015). Ethics during adolescence: A social networks perspective, Journal of Business Ethics, 138, (1), 185–197.
  • GENTINA E., BUTORI R. et HEATH T. (2014). Unique but integrated: The role of individuation and assimilation processes in teen opinion leadership, Journal of Business Research, 67 (2), 83-91.
  • SHRUM LJ., LOWREY TM., PANDELAERE M., RUVIO A., GENTINA E., FURCHLEIM P., HERBERT M., HUDDERS L., LENS I., MANDEL N., NAIRN A., SAMPER A., SOSCIA I. et STENFIELD. L. (2014). Materialism: the good, the bad, and the ugly, Journal of Marketing Management 20 (17-18), 1858-1881, Special Issue: Transformative Consumer Research: Taking the TCR Movement Global
  • GENTINA E. et CHANDON JL (2014). Le rôle du genre sur la fréquence de shopping en groupe des adolescents: entre besoin d’individualisation et besoin d’assimilation, Recherche et Applications en Marketing, 29 (4), 435-464.
  • GENTINA E. (2014). Understanding the effects of adolescent girls’ social positions within peer groups on exchange practices, Journal of Consumer Behavior, 13 (1), 73-80.
  • GENTINA E., BUTORI R., ROSE G.M. et BAKIR, A. (2014). How national culture impacts teenage shopping behavior: Comparing French and American consumers, Journal of Business Research, 67 (4), 464-470.
  • GENTINA E. et CHANDON J. L. (2013). Adolescent shopping behaviour: Different assimilation and individuation needs in France and the United States, Journal of Retailing and Consumer Services, 20 (6), 609-616.
  • GENTINA E., DECOOPMAN I. et RUVIO A. (2013). Social comparison motivation of mothers' with their adolescent daughters and its effects on the mothers' consumption behavior, Journal of Retailing and Consumer Services, 20 (1), 94-101.
  • GENTINA E. et BONSU S. (2013). Peer social network influences on teens’ shopping behavior, Journal of Retailing and Customer Services, 20 (1), 87-93.
  • DECOOPMAN I. et GENTINA E. (2013). La propension des mères à échanger des vêtements avec leur fille adolescente : quelles conséquences pour le marketing ? Décisions Marketing, 70, 75-90.
  • GENTINA E. et MURATORE I. (2013). Etude de la validité interculturelle de l’échelle de mesure des significations symboliques de l’argent auprès d’adolescents français et américains, Revue Française de Marketing, 242 , 1-13.
  • GENTINA E., COLLIN-LACHAUD I. et FOSSE-GOMEZ MH. (2012). « Take 1, get 5 ! » : la fidélisation collective des adolescentes aux magasins de prêt-à-porter, Management et Avenir, 52 (20), 157-174.
  • GENTINA E. et MURATORE I. (2012). The process of ecological resocialization by teenagers, Journal of Consumer Behaviour, 11 (2), 162-169.
  • DECOOPMAN I., GENTINA E. et FOSSE-GOMEZ MH. (2010). La confusion des générations ? Les enjeux identitaires des échanges vestimentaires entre les mères et leur fille adolescente, Recherche et Applications en Marketing, 25 (3), 7-27.
  • PALAN K., GENTINA E. et MURATORE I. (2010). Adolescent consumption autonomy: A cross-cultural study, Journal of Business Research, 63 (12), 1342-1348.
  • GENTINA E., PALAN K. et FOSSE-GOMEZ MH. (2010). The practice of using makeup: a consumption ritual of adolescent girls, Journal of Consumer Behaviour, 11 (2), 115-123.

Conférences internationales

  • GENTINA E, and B. BARTIKOWSKI (2017).Youth Culture and Materialism: Conflicting Paths to Life Satisfaction. Royal Bank International Research Seminar: Culture and the Adoption of New Information Technologies, Concordia University Montreal, Canada.
  • GENTINA E, TANG TLP and DANCOINE PF (2017). Emotional Intelligence, Nomophobia, and Gen Z's Smartphone Cheating. 15th European Congress of Psychology, July 11-14, 2017, Amsterdam, the Netherlands.
  • RUVIO, A., MANDEL N.et GENTINA E. (2016). Reciprocal altruism as a motivation for sharing: Sharing up vs. sharing down, In P. Moreau and S. Puntoni (Eds.), Advances in Consumer Research (october 2016), Berlin.
  • GENTINA, E. (2016). Offline friendships affect Facebook activity and tens’ theory of mind, In P. Moreau and S. Puntoni (Eds.), Advances in Consumer Research (october 2016), Berlin.
  • QINXUAN G, TANG TLP et GENTINA E. (2016). Theory of Social Bonding and Academic Cheating: Bad Company Corrupts Good Morals across Culture and Gender, 31st International Congress of Psychology 2016 (ICP2016), July 24-29, 2016, Yokohama, Japan.
  • TANG TLP, GENTINA E et QINXUAN G. (2016). How does materialism impact consumer ethics among Chinese and French adolescents? Internal and external power perspectives, 31st International Congress of Psychology 2016 (ICP2016), July 24-29, 2016, Yokohama, Japan.
  • RUVIO, A., MANDEL N. et GENTINA E. (2015). With whom do people share? The Effects of Upward and Downward Social Comparisons on Willingness to Share Possessions, In K. Diehl and C. Yoon (Eds), Advances in Consumer Research (october 2015).
  • GENTINA, E., SHRUM LJ. et LOWREY T. M (2015). A Social network analysis of adolescent social standing, sharing and acquisition materialism, and happiness, In K. Diehl and C. Yoon (Eds.), Advances in Consumer Research (october 2015).
  • NAIRN A., CHAPLIN L., SPOTSWOOD F. et GENTINA E. (2015). Organisation d’une session spéciale « Children and materialism. Innovative tracks for action and engagement furthering cross-cultural empirical work on childhood materialism. In N. R. Hill, J. L. Ozanne and D. Brennan (Eds.), Transformative Consumer Research. Provo, UT: Association for Consumer Research.
  • GENTINA, E., SHRUM LJ. Et LOWREY TM (2015). The role of assimilation and individuation in teen attitudes toward luxury fashion brands: A cross-cultural study, Global Fashion Management Conference June, Florence (Italy).
  • ROSE, G.M., MERCHAN A., ROSE M, Bakir A. et GENTINA E. (2014). Money attitudes and social values, American Marketing Association Pre Conference SIG on Values, August, San Franciso, CA.
  • GENTINA E., SAKASHITA M. KIMURA J. Y. et DECOOPMAN I. (2013). How national culture affects clothing sharing practices: French versus Japanese daughters and mothers. In A. Valenzuela, E. Reutskaja & G. Cornelissen (Eds.), Advances in Consumer Research, Vol. 10 (pp. 1-4). Provo, UT: Association for Consumer Research.
  • GENTINA E., KIMURA J. Y., SAKASHITA M. et DECOOPMAN I. (2013). Sharing from social comparison theory perspective: a cross-cultural study of French and Japanese adolescent daughters’ mothers, EMAC conference, Istanbul (Turkey).
  • GENTINA E. et FOSSE-GOMEZ M.H. (2012). Shall we share our clothes? Understanding clothing exchanges with friends during adolescence. In Z. Gürhan-Canli, C. Otnes & J. Rui (Eds.), Advances in Consumer Research, Vol. 4 (pp. 1-9). Provo, UT: Association for Consumer Research.
  • GENTINA E., COLLIN-LACHAUD I. et FOSSE-GOMEZ M.H. (2011). « Take 1, get 5 ! » : la fidélisation collective des adolescentes aux magasins de prêt-à-porter, 14ème Colloque Internationale Etienne Thil sur la Distribution, Roubaix.
  • DECOOPMAN I., GENTINA E. et FOSSE-GOMEZ M.H (2011). A confusion of generations ?
  • Identity issues around the exchange of clothing between mothers and their adolescent daughters, Academy of Marketing Science, Reims School of Management.
  • GENTINA E., MURATORE I. et SEMPELS C. (2010). Adolescent’s influence on pro-environmental family decisions and resocialization processes, Child and Teen Consumption, Sweden.
  • GENTINA E.  et FOSSE-GOMEZ. (2010). Identifying adolescent peer group structure: in the search of social network methods. In A. Bradshaw, C. Hackley & P. Maclaran (Eds.), European Advances in Consumer Research, Vol. 9 (pp. 1-24). Provo, UT: Association for Consumer Research.
  • GENTINA. E. (2009). L’autonomie chez l’adolescente consommatrice : conceptualisation et mesure, 25° Congrès de l’Association Française du Marketing, Londres, 1-23.

Participation à des ouvrages scientifiques

  • GENTINA E. (2016). « Les comportements de consommation à risque chez les adolescents », in Le Marketing pour la génération Z. Comprendre et fidéliser la génération post-millennials », W. Batat, Ellipses : Paris.
  • CHAPLIN, LN, LOWREY, TM, GENTINA E. et al. (2016). « Conducting international research with children: challenges and potential solutions», in Companion to Consumer Behavior, M. R. Solomon and T. M. Lowrey, Routledge: UK.
  • GENTINA E. (2014). « Les adolescentes », in L’art du Marketing to Women, Eds. Sauty de Chalon ML. Et Smadja B., Dunod : Paris.